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Purpose Planning

Purpose Planning is an independently managed, full service, financial planning firm providing quality planning and creative solutions for individuals and business owners. Our clients are our top priority and we work every day to earn their trust. You and your family are important to us and we strive to make sure you know that.

Your life journey is full of chapters and transitions.  Regardless of your background or chosen vocation, each turning of the page has financial implications, things to think through, and problems to solve.  Some are simple and easy to figure out on your own.  Some are more complex.

We exist to help you simplify the complex, determine the path, develop the confidence, the clarity and the sense of direction to guide your future. We make sure you not only seek the right answers, we make sure you ask all the right questions, while providing the leadership, organization, advice and support you need to help you make the right financial decisions for the future you envision.

Money is important to your well-being, but your life is about more than money.  It’s about the people you love and care for, the dreams you want to see come true, the fears you want to eliminate, the plans you will make and the steps you will take on your journey.

Serving as a trusted financial coordinator for a variety of families and businesses for over two decades in over 20 states, we meet you right where you are, listen to where you tell us you want to go, and add our experience, knowledge, strategies and resources to help get you Achieve Your Purpose.


Jennifer K. Hicks

Jennifer K. Hicks

Owner, CFP®, CWS®, AIF®



Jennifer is a Certified Financial Planner™ and a Certified Wealth Strategist®(CWS) with a Masters of Accountancy. She is currently an Investment Adviser Representative and a Registered Representative of Cetera Advisors, LLC.

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